Nordsveen is one of the leading distributors of health and wellbeing products in Norway. Founded in 2003, the company represents well-known brands such as Otrivin, Nicotinell, Listerine, Paracet and Ibux in Norwegian convenience stores. In 2011, Nordsveen had a turnover of NOK 74m and achieved an operational profit of NOK 7m, the forecast for 2012 is good.

Avantus was engaged by Midsona as a result of a previously successful project, to review and analyse strategic and structural opportunities to develop its Norwegian operations, and also to participate as an advisor in any acquisitions that could result from the initial analysis.

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